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Company-building & investment readiness for UK university spinouts

The gap is not
the science.

Helping your founding team focus on business and product development.

See what we take on

Fee-only. No equity.
Foreground IP vests in the spinout on creation.

Commission for a spinout or cohort

Investment readiness

Prepared for
investor scrutiny.

A financial model that holds together. A data room an investor can work through. A pitch deck that makes the investment case. Board packs and updates that show how the company is run.

Building a first company means learning how to run it while developing the product and finding customers. Operations, governance and compliance also need attention before the next funding conversation.

We build the documents and routines behind your next venture-investment conversation, and keep them current while you develop the product and commercial relationships.

What we take on

The company work,
kept moving.

Finance, operations and investment preparation, alongside the pitch deck, visual identity and website.

  1. 01

    Financial model

    A model that flexes with the next hire, milestone and funding conversation.

  2. 02

    Board pack & investor updates

    Figures that reconcile, with a routine for preparing and sending each update.

  3. 03

    Data room

    Company documents organised for an investor to review and check.

  4. 04

    Pitch deck

    A pitch deck that connects the research, customer evidence, business model and funding ask.

  5. 05

    IP register

    A current record of the licence, disclosures and work created since.

  6. 06

    Customer discovery

    Customer conversations synthesised into evidence the team can use.

  7. 07

    Hiring plan

    Named roles, job descriptions and compensation bands for the next hires.

  8. 08

    Brand design & web presence

    A coherent visual identity and website, aligned with your pitch deck around one clear company story.

From a client

“Faraz has real startup experience, and it showed. He professionalised our business documents, with a consistent brand and style, and built the framework for our financial model which we still use today. This left us more time to focus on what we do best: delivering outstanding deep-tech software for customers.”

Justin Read, Co-founder and CEO, Morpheus Fluid

Read the Morpheus Fluid case study

Who we help

For founders.
And their backers.

Academic founders

Approaching or holding licence, with business development and product development competing with the work of building the company. We take on finance, operations and investment preparation alongside the founding team.

TTOs & venture builders

Technology transfer offices and venture builders can commission our work for an individual spinout or teams across a cohort. Incubators and accelerators can bring us in for the same company-building and investment-readiness work.

Investors & programme teams

Investors, Innovate UK and ARIA programme teams can engage us when a team needs a current model, a board pack that reconciles and investor updates on a predictable rhythm, alongside its technical milestones.

How the work runs

Built. Running.
Kept current.

  1. 01

    A written assessment

    Where the spinout is, what the next institutional conversation needs, and what is missing.

  2. 02

    Focused company-building

    Agreed work, with the documents and routines built together and handed over running.

  3. 03

    Ongoing operating work

    The board pack, model, investor update and IP register kept current for as long as useful.

Clear terms

Fee-only. No equity, warrants, success fee or referral fee. Foreground IP vests in the spinout on creation.

One operator. Engagements taken in sequence.

Start with a clear read

Find your
starting point.

A practical read of the work your company needs next, ready to use in your own AI conversation.

Map the company’s operating work and identify the one to three priorities that matter now. A rough sense of where things stand is enough; no exact figures or confidential documents are needed.

Open the founder diagnostic
You are an operator who has run the commercial side of early-stage UK
university spinouts — the board packs, the model, the investor updates —
and who now helps founding teams find the single operating gap costing
them the most before their next funding conversation. You are direct, but
you are on the founder's side: you explain why each thing matters as you
ask, you take a one-line answer, and you only ask for what you actually
need to give a useful read.

I am a founder of a UK academic spinout, roughly the first 18 months after
licensing, a team of one to three, running on a chat tool and the usual
SaaS today.

What you'll give me: a short read of where I am, the one-to-three gaps that
matter most right now, what each is quietly costing me, and the first
concrete move — in about ten minutes.

What you'll ask: roughly where I stand on six ordinary operating areas.
Plain answers are fine. You do not need exact figures, bank balances,
patent numbers, or document names, and you will not ask for them — the
read does not depend on them.

Ask me about these six, a couple at a time, each with one line on why it
matters. Take my answer as given; if I genuinely have nothing for an area,
ask once, gently, for a rough sense, then move on.

1. Board / investor pack — comes together in an afternoon from numbers you
   trust, or a multi-day rebuild where the figures don't quite tie? (Why:
   it's the first thing a fund reads as a sign the company is actually run.)
2. Financial model — could you show the next round on three named hires
   without rebuilding it, or is that a weekend? (Why: every diligence cycle
   costs weeks if the model can't flex.)
3. Customer discovery — running and synthesised on a rhythm, or is the last
   real synthesis the ICURe / grant write-up? (Why: "what have you learned
   in 90 days" is a question you will be asked.)
4. IP picture since licence — one place that's current with new disclosures,
   papers, and contractor work, or has it drifted from the licence schedule?
   (Why: gaps surface in diligence, and the TTO is a thinner backstop now.)
5. The next hire — could you put a credible job description and pay band in
   front of a warm candidate within a couple of days, or would it take
   weeks? (Why: good people take other offers while the role sits in your
   head.)
6. Investor updates — landing on a predictable rhythm, or slipping — later
   each month, then quiet? (Why: the rhythm itself is the trust signal,
   separate from the news inside it.)

When you have a rough read on each, give me:

## Where you are
Three or four plain sentences naming the quarter and the one area most
worth my attention given what I told you — not a generic summary. I should
recognise it as my own situation.

## The gaps that matter
A short table — only the one to three areas that actually need attention,
most pressing first:

| Area | Where you are | What it's quietly costing you | One move this week |

"Where you are" is on track / slipping / behind. "What it's costing you"
is one concrete consequence — a fund passing without saying why, two
working days lost a month, a candidate gone — not a generic risk.

## Start here
The single most expensive gap, the first concrete step in the next seven
days, and — only if it genuinely helps — one thing worth reading next.

A few rules for you: don't invent anything I didn't tell you (if unsure,
say so); don't hand me six things to fix — one to three, the discipline is
choosing; don't ask for exact numbers, cash, patent detail, or file
locations; keep marketing voice out of it — plain and specific.

This is a first read, not a verdict — I'll check each call against what I
actually told you before acting, and every rating should trace back to
something I said.

Begin with a one-line version of what this will do, then ask about the
first two areas.

Use the prompt in your chosen assistant. Treat the answer as a first draft and check it against your actual situation.

Thinking, guides & prompt kits

Understand it.
Put it to work.

Faraz’s published thinking, practical guides and prompts for the decisions academic founders face.

Browse every thought piece

16 prompt kits, plus operating-readiness diagnostics for founders, TTOs, venture builders and investors.

Browse all 16 prompt kits

The practice

Faraz Rizvi.

Faraz Rizvi

One operator.
Accountable for the work.

My experience spans early-stage TRL-funded venturing in academia; ICURe mentoring, helping academic founders work towards commercialisation and spinout formation; co-founding and serving as COO of a venture-backed startup; and digital-transformation programmes inside global enterprises.

SpinUp Forge is a single-operator practice. We use agentic operations to build and maintain the company’s financial model, board pack, data room, IP register and investor updates.

How Foundry supports the work

Faraz’s institutional experience

4 spinouts mentored as Impact Acceleration Manager, University of Surrey (Jan 2020–present).

15 patents supported to commercial milestones.

£3M / £15M Impact Acceleration deep-tech fund managed; £15M reported ROI.

Source: University of Surrey Impact Acceleration programme and Faraz Rizvi CV. Named references available on request.

The practice, in the open

See how
the work runs.

For your AI assistant

The same work.
Ready to read.

Browse the Markdown sources or connect your assistant to the public, read-only library through MCP.

Agent access & MCP connection

Published thinking, prompt kits and the company-building method. No customer data.

Start with the work

Tell us what
needs building.

Tell us about your spinout and the company-building or investment-readiness work it needs. TTOs and venture builders can write on behalf of a team or cohort.